![]() ![]() In confirmation pages, welcome emails, and campaign content, ask your subscribers to add your From email address to their Google Contacts. Add your From email address to their Google ContactsĮmails from a subscriber's Google Contacts always go to their Primary inbox.An engaged subscriber may be willing to make changes in their Gmail account to move your campaigns to the Primary tab.Įncourage your subscribers to take these actions. The only way to improve your campaign's chances of landing in the Primary tab is to maintain a healthy audience. Inbox tabs are optional for Gmail users, and many people disable them. Plus, Gmail's inbox organization doesn't affect all your Gmail subscribers. According to ReturnPath's study of three million Gmail users, the tabs improved deliverability, increased open rates, and decreased spam complaints. When Gmail introduced inbox tabs, many marketers worried that subscribers would overlook mail in the Promotions tab.įortunately, studies show that people use the Promotions tab. Gmail's Promotions tab contains marketing emails and promotional offers. In this article, you'll learn about Gmail tabs, and what subscribers can do to ensure your campaigns are delivered to their Primary tab. Only a subscriber can move your emails from the Promotions tab to the Primary tab. Unfortunately, Mailchimp has no control over the placement of emails in Gmail, and there is no proven way to "beat" Gmail's algorithms. Marketing and bulk emails often have a higher chance of being delivered to the Promotions tab. You might not be receiving emails because you are simply not connected, and Gmail can’t reach its email servers to refresh and load those new emails in your inbox.Gmail delivers messages to tabbed inboxes based on complex and changing algorithms that consider subscriber engagement, content, and sender information. Have you checked your computer or phone’s internet connectivity? Sometimes we take things for granted, like our internet connection. Let’s do that together: Are you connected to the internet? ![]() There could be many reasons for this and sometimes, it’s not even your fault. You’ve probably checked your internet connection a few times and tried refreshing the page multiple times, but that email you’re waiting for still hasn’t arrived in your inbox. ![]()
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